Share your baby's date of birth so we can recommend the best playthings for them right now.
You'll also receive timely play ideas, age-appropriate toy suggestions, and expert-backed tips — all delivered straight to your inbox.
A soft plush toy is typically made from gentle fabric and filled with a squishy, comforting material—perfect for little hands to hug, hold, and explore. Many of our baby-friendly collections feature these plushies in the form of cuddly animals, sensory pillows that support early development.
Absolutely—as long as they’re designed with age-appropriate materials and stitching. Our collections for newborns and toddlers prioritize non-toxic fabrics, secure seams, and no small detachable parts—so whether it's a sensory-friendly crinkle pillow or a cuddly giraffe, you can feel confident letting your little one snuggle safely.
Yes! While they may look simple, plush toys can boost early motor skills, sensory awareness, and emotional comfort. Look for soft toys in our Montessori baby range that are designed to encourage touch, grip, and cause-effect learning—especially through textures, sounds, or contrasting patterns.
Think softballs for safe throwing, finger puppets for storytelling, crinkle mats for sensory play, or character plushies that double up as sleeping companions. You’ll find options like the Starry Crinkle Mat or sensory dolls in our 0–3 years collection—each one crafted to suit their growing curiosity.
Start with sensory-focused toys for newborns, then explore graspable shapes and interactive plushies as they reach 6–18 months. By age 2+, they often enjoy plush companions with more personality—like animals or dolls they can name and talk to. Our collections are organized by age so you can pick what fits your baby’s stage best.
